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Waves

ARE YOU USING ALL YOUR CREATIVE CAPABILITY TO FIND THE GROWTH YOU WANT?

Are you frustrated by the lack of inspiring options you can see for growth?

If your business is starting to feel conventional, or it has it lost its spark and uniqueness then reach for your creative, irrational and emotive self to fire it up again.


These instinctive capabilities may feel out of place in a business setting but I would argue they could be the little bit of magic you need to get unstuck, inspired and fired up again.


What if you could use these capabilities so they were the source of transformative, viable, exciting and distinctive ideas that can really shift you forward?

 

In this article I will suggest that to get at great ideas that can really drive us forward in our businesses we should discover and leverage our irrational responses as a gateway to creative thinking harness individuality and distinctiveness which are the corner stones of sustaining competitive edge and advantage…the elixir of growth.

 

Work to overcome conformity

If you are relying on tried and tested to significantly shift your business performance, then perhaps you already know that ‘same old same old’ will probably not cut it.

 

‘Improved’ will help, but not step up the pace.

 

But if ‘new’ or ‘different’ – which could both be highly impactful – feels worth exploring then perhaps these points will challenge some of the assumptions about creativity that might be holding you back, as well as show you a way to unleash its potential.

 

CONTENTS

1.        We are all creative

2.        Conformity kills

3.        The myth of rationality

4.        Nuance and hidden opportunity

5.        Leaving convention behind

6.        Summary

7.        Get started – a quick way to practice idea-generation skills

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