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INSPIRING GROWTH : the ‘SEON GROWTH’ system
The ‘Seon Growth’ system is designed to guide and sustain your best thinking getting you from where you are today, to where you want to be.
There are 3 steps in the system. Each ‘packaged’ up to allow you to take the steps you need as you need to.
You can take them individually, paying for each step as you go; or group them together as a complete programme.
STEP 1 : INSPIRATION 30
Create momentum and an energy for change
Identify and scope what holds you back and what propels you forward
Discover why growth is slower or harder than you expect or hope for
Identify and uncover hidden opportunity and new potential
This step is
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Fast paced
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Collaborative
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Engaging
This is delivered across 1 month from start to finish. It involves the people you nominate but only asks for 3-4 days of their working time during this period.
the ultimate goal : ‘Ideas That Stick’
If you only have limited time and capacity to find and develop new ideas for growth, then you had better make them count.
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You need a way to generate and evaluate ideas quickly and easily
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Ideas should feel natural and authentic not ‘imposed’ from outside
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You want them to be achievable but you still be stretched and challenged in your thinking
You can get it all, by tapping into your creative thinking capability.
It is just sitting there, waiting to be ignited.
It finds what I call ‘ideas that stick’
By using your own thinking and expertise, but in different and instinctive ways the ideas you find will feel authentic and original.
That’s sticky.
By framing your plans against tangible customer results the ideas you find will be focused on the market’s needs.
That’s sticky too.
Sticky is good. It is the key ingredient for competitive advantage.
STEP 2 : eXPLORATION 90
Build a strategy that's right for you
Data review – sales, share, margin, spend, customer information, pricing, product, distribution
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Competitor review
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Idea development and prioritisation
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Gap analysis and future proofing
This step is
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Questioning
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Open minded
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Deliberate
Additional Options (bespoke work that can be scoped and delivered as needed)
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Consumer research (quant, qual, social listening)
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Review, evaluate and build/ develop and test transformational ideas
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Brand Positioning
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Communications Development
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People skills and structure
This step is delivered over 3 months or more depending on scope and complexity.
STEP 3 : Sustain 365
Stay on track with consistent but light touch guidance and review
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Set and explain your KPIs
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Monitor and evaluate performance
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Refine activity
This step is
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Regular (delivered quarterly)
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Focused
-
Designed to embed change
This step is offered on an annual basis.
Identify and scope what holds you back and what propels you forward
Discover why growth is slower or harder than you expect or hope for
Identify and uncover hidden opportunity and new potential
This step is
-
Fast paced
-
Collaborative
-
Engaging
This is delivered across 1 month from start to finish. It involves the people you nominate but only asks for 3-4 days of their working time during this period.
Costs from £6,500 + VAT
What's next
Step 1:
Inspiration 30
Create momentum and an energy for change
Data review – sales, share, margin, spend, customer information, pricing, product, distribution
-
Competitor review
-
Idea development and prioritisation
-
Gap analysis and future proofing
This step is
-
Questioning
-
Open minded
-
Deliberate
Additional Options (bespoke work that can be scoped and delivered as needed)
-
Consumer research (quant, qual, social listening)
-
Review, evaluate and build/ develop and test transformational ideas
-
Brand Positioning
-
Communications Development
-
People skills and structure
This step is delivered over 3 months or more depending on scope and complexity. Costs from £25,000 +VAT
Create momentum and an energy for change
Step 2:
EXPLORATION 90
Build a strategy that's right for you
-
Set and explain your KPIs
-
Monitor and evaluate performance
-
Refine activity
This step is
-
Regular (delivered quarterly)
-
Focused
-
Designed to embed change
This step is offered on an annual basis and costs from £8,500 + VAT per quarter.
Create momentum and an energy for change
Step 3:
Sustain 365
Stay on track with consistent but light touch guidance and review
10 Reasons to Choose the SEON Approach
More about the SEON growth approach
Getting Ideas
Finding transformative ideas and pursuing them while you are also trying to run or lead your business is hard.
You need to focus on the here and now. You need your teams to commit and deliver.
But you also need to think in ways that are not constrained by today.
You need to find new thinking.
A brainstorm will not cut it. (We’ve all been there; standing at the front of a room – marker pen in hand - waiting for someone to say something useful, pleading for participation, trying to stop disagreements about what may or may not work, and leaving it all on flip chart paper to be forgotten about as soon as we get home.)
To get the best ideas out – even before you decide if they are good ideas or not.
You have to contextualise purpose – this is not just blue sky for the sake of it
You have to ‘stir things up a bit without rocking the boat’.
You have to turn off judgement
You have to encourage and value every contribution
You have to level the playing field so the most senior, most experienced or most powerful voices do not dominate
You have to give it time, but not so much that you loose focus and not so little that you lose momentum
You have to give people permission to think out loud and in loose ways
In short you have to act completely differently from your normal leadership role. That’s what SEON GROWTH takes on for you. So you can get the best from your teams and still keep your business on track here and now.
Evaluating Ideas
Too often people kill ideas before they have been properly evaluated.
This stage does not require a lot of hard work. It requires an open mind, clear prioritisation and focused investigation.
It requires rational and detached thinking; but the trap here is that your thinking will already be shaped and formed by your existing experience and expectations. Some people might refer to this as ‘prejudices’.
They work in insidious and often unconscious ways to talk you out of potentially great ideas that you are nervous of (possibly only because they are so new) and clinging to ideas that feel safer, achievable or comfortable; none of which will really move the needle for you.
Or it’s at this point that either consensus or senior opinion completely override all other forces to take a decision forward. Another trap and a sure fire way to leave too much potential behind. Both forces (incidentally) will work to keep you in your comfort zone – for different reasons. Not where you want or need to be.
I structure and support you through this process to avoid these pitfalls and be able to see decisions for what they are; take them with clarity and confidence and share and pursue them with enthusiasm and focus.
Sustaining Ideas
An idea remains just an idea until you act upon it and bring it to life in your market. Then it’s an innovation.
Lots of businesses underestimate the effort and focus needed over time to do this.
They turn away from their ideas too quickly, set expectations too high, abandoning new when the outcomes they hoped for do not instantly appear.
They find themselves back at square one.
Take a leaf out of history and accept that Rome was not built in a day.
The answer is to combine consistency with managing expectations.
See the small wins and focus on the gain achieved not the gap remaining.
Set the right KPIs upfront and if necessary ‘go micro’. Not always easy when you have been a business used to operating at and pushing for scale.
If you can build this approach into your growth plans from the beginning you create a much higher chance of success. The secret is a great monitoring and review process.
I help with this too from start and on throughout your growth trajectory.
#1
Coming from the inside out (at least initially) gives you a better chance of identifying authentic, credible and achievable ideas.
#2
It energises you, creating the inspiration and drive to make change happen.
#3
It builds and maintains the clarity you need to ensure you can pursue your plans with confidence.
#4
It stays fun, engaging and interesting keeping your teams on board from start to finish.
#5
It gets to the heart of ideas and thoughts quickly.
#6
It accesses subconscious insights that would otherwise stay buried or unexpressed.
#7
It releases energy and focus on solutions.
#8
It is easy to follow, share, relate to and build on, which make its impact greater and more cost-effective in the long term.
#9
It can shift your thinking faster and with less pain than other approaches. It keeps you adpatable and agile, which are essential in today’s markets.
#10
It makes shaping and implementing change easier.
Services
Inspiration is not genius. It just has to find you working.
Encourage and harness it to transform your business.