IN PURSUIT OF POTENTIAL
Is Your Marketing Truly Aligned With Your Commercial Objectives?
Or is it holding you back?
Growth is never easy. But is your marketing helping or hindering you? Contributing? Or failing to perform like you want it to?
For 30+ years I have specialised in making marketing the best it can be: leading marketing strategy, brands, resources, skills and capabilities to align with commercial objectives and profitable growth.
Now I help my clients do the same.
Who are these clients?
Any established business that is
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feeling lost in the tangle that marketing, tech and market complexity can create.
And/ or
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dissatisfied with the outcomes they are getting.
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without senior marketing expertise.
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whose marketing team need to develop their capability to help drive future growth.
What outcome can you expect?
Whatever the circumstances I will get you to be
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clear, confident and concise about your marketing
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focused on the results you need (not on all of the activities you think you should be doing)
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free to concentrate on delivering for your customers, pursuing your fullest potential and growing the thriving business you want.
HOW?
A lot of my work is bespoke and tailored to each client’s needs but most get started with ‘The Make Life Easier’ marketing-business alignment review.
'make life easier'
the marketing -business alignment review
Too often marketing strategy and activity is wrapped up in techno-babble, jargon, hype and caveats about what may or may not happen. Too often it is not really fit for a dynamic competitive market.
No wonder it is hard to make sense of it all.
If it is, it is not truly or seamlessly aligned with commercial outcomes.
A great and aligned marketing strategy should feel :
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simple
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actionable
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measurable
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a ‘natural’ fit with your business
And great marketing activity should deliver the results you need to grow; whether that is:
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customer retention
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new clients
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more revenue, cash or profit.
When it is life becomes so much easier. That’s what this review starts to help you sort.
What it covers
An exploration of what holds you back and what moves you forward that uses quick fire, instinctive techniques (ideal for busy senior team members)
Review of your recent marketing activity and its results
Review of your current marketing activity and its results
Investigation and review of inputs from other selected staff
Optional Extras:
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Customer view
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Competitor marketing evaluation
What you will get
A summary alignment report and score
highlighting gaps, inconsistencies, strengths and opportunities as they relate to your marketing and its support of your business objectives
steps you can take to make your life easier
what it costs
£7.5K + VAT (based on a business of 20 - 30 people)
how long it takes
5-6 weeks from initial kick off to final report
